How to be a sponsor

* Would you like to brand your company’s name and/or product with Japanese/Japanese American consumers in the Bay Area?

* Would you like to tap into the local Asian-Pacific-American (APA) community’s estimated $40 billion in annual buying power?

* Would you like to target the Bay Area’s most affluent (average household income: $76.352), well-educated and tech-savvy ethnic market?

The Northern California Cherry Blossom Festival is celebration the cultural heritage of Japanese Americans residing in Northern California and is one of the largest and most prominent celebrations of Asian culture in the state. The festival draws over 220,000 to San Francisco’s Japantown, the largest Japantown in the U.S. and one of San Francisco’s most visited tourist destinations. This two-weekend long festival, like the cherry blossoms themselves has come to symbolize spring’s late arrival in famously fog-shrouded San Francisco. It includes a street fair, grand parade and various other cultural performances.

The Northern California Cherry Blossom Festival is produced by Sakura Matsuri, Inc., a 501(c)3 non-profit organization dedicated to promoting an understanding and an appreciation of the unique customs and colorful traditions to the other inhabitants of this culturally diverse region.

Media & Advertising:

Television: Comcast Cable, NBC11, KTSF (Asian-language) — Over 4 million Bay Area television viewers from these stations.

Print: San Francisco Examiner, Nichi Bei Weekly, NikkeiWest, SF Weekly


Internet: SF Gate (Zvents), Facebook, Twitter, Yelp, SF Station

Outdoor: Lamp Post Banners, SF Muni bus boards

Collateral: Program Booklet (10,000), Schedule (10,000), Posters (1,000)

Figures based from 2012.

Sponsorship Opportunities:

Title Sponsorship:  $125,000

Complete Sponsorship:   $50,000

Queen Sponsorship:  $30,000

Street Fair Sponsorship:  $25,000

Parade Sponsor:  $15,000

Other sponsor packages are available to suit your needs.

Official Cherry Blossom Festival Program Guide

The glossy official Northern California Cherry Blossom Festival™ Program Booklet is back for 2015. The festival publishes 10,000 copies of at least 48 pages on full color glossy pages, all printed on recycled stock. To reserve ad space in the “2015 Official Program Booklet,” order your Cherry Blossom Festival booklet advertisement by Friday, March 6, 2015. If you would like to submit a full color advertisement in this keepsake publication that will be distributed to thousands of festival attendees, call Jeffrey Kimoto at (408) 998-0920.

If you have other inquiries not listed here, please call us at (415) 563-2313 so we can assign a representative that can assist you.