The Northern California Cherry Blossom Festival (NCCBF) is produced by Sakura Matsuri, Inc., a 501(c)3 non-profit organization dedicated to promoting an understanding and an appreciation of the unique Japanese customs and colorful traditions with our cohabitants in this culturally diverse region.

The NCCBF celebrates the cultural heritage of Japanese Americans residing in Northern California and is one of the largest and most prominent celebrations of Asian culture in the state. The Festival draws over 220,000 visitors to San Francisco’s Japantown, the largest Japantown in the U.S. and one of San Francisco’s most visited tourist destinations.

The NCCBF was started in 1968 by a group of dedicated Japanese and Japanese American business and community leaders as a way to promote Japanese customs and traditions. The Festival is now organized by a group of dedicated volunteers and has become one of the largest and most prominent cherry blossom festivals outside of Japan. Participants gather from across the Bay Area and Japan to share their craft and further strengthen the bonds of friendship between the U.S. and Japan. In 2015, the Festival added the Sakura 360 area, which explores the Japanese pop culture movement. This venue attracts a wide audience and grows increasingly popular.

The Festival is made possible by the generous donations and support from our corporate and community sponsors. Through these partnerships, we have been effective in expanding the festival, its programs, and events to meet the needs and improve accessibility to our many festival participants, meanwhile preserving the authenticity of our tradition.

Festival sponsors are recognized across the Festival grounds and local media coverage, and our online presence continues to grow (see Media and Advertising below). We are interested in customizing your sponsorship packet to meet your marketing campaign.

Several sponsorship opportunities are listed below. Please contact ktakeda@nccbf.org with sponsorship inquiries. We thank you in advance for your support.


Media & Advertising

Television: Comcast Cable, NBC Bay Area, KTSF (Asian-language), Tokyo TV, KTVU, KPIX, ABC — Over 4 million Bay Area television viewers from these stations.

Print: San Francisco Examiner, Nichi Bei Weekly, NikkeiWest, SF Weekly, SF Chronicle

Radio: KMEL, KBLX, KOIT, KGO

Internet: SF Gate (Zvents), SF Station, SF Tourism Tips,

Facebook, Twitter, Yelp, YouTube, Instagram

Outdoor: Lamp Post Banners, SF Muni bus boards, Sakura 360 Stage Banner

Collateral: Program Booklet (10,000), Schedule (20,000), Posters (1,000)

Figures based from 2018.

Sponsorship Opportunities

Title Sponsorship:  $125,000

Complete Sponsorship:   $50,000

Queen Sponsorship:  $30,000

Street Fair Sponsorship:  $25,000

Parade Sponsor:  $15,000

Other sponsor packages are available to suit your needs.

Advertise in the Official Cherry Blossom Festival Program Guide