Northern California Cherry Blossom Festival

The Northern California Cherry Blossom Festival® (NCCBF) is one of California’s most prominent celebrations of Asian traditions.  Each year, over 220,000 people attend this dazzling display showcasing the vibrant colors and grace of the Japanese culture, and the rich heritage and diversity of the Japanese American community.  Please join us as an attendee, volunteer, and/or sponsor of this popular Japanese American community event.

All are welcome to join in the festivities as we celebrate the blooming of the cherry blossoms and Japanese and Japanese American culture.  The Festival features Japanese cultural performances, traditional arts, live music, the annual Queen Program, and more.  This event is free and open to the public, made possible by the generous donations and support from our corporate and community sponsors and Festival supporters.

The NCCBF is one of the largest cherry blossom festivals outside of Japan, second to the festival in Washington, D.C., and held at one of three remaining officially designated Japantowns in the United States.  This mid-April Festival takes place over two weekends, symbolizing the arrival of spring and cherry blossoms in the famously fog-shrouded San Francisco.

2020-2021 Executive Committee

  • Jacquelyn Chew
    Seiko Fujimoto
    Richard Hashimoto
    Maya Hernandez
    Steve Hirabayashi
    Yumiko Ishii
    Miki Katsuyama-Novitski, 2021 Festival Co-Chair
    Christy Li
    Tomohisa Mori
    Matt Nagatomi
    Benh Nakajo
    Yuki Nishimura
    Ryan Okada
    Allen Okamoto
    Asaki Osato
    Quillan Rusky
    Shinichi Seino
    Kiyomi Takeda
    Greg Viloria, 2021 Festival Co-Chair
    Yuka Walton
    Jane Yu
    Kenichi Tsuji – JCCNC Advisor to NCCBF
    Carol Kawasaki Wong – JCCNC Advisor to NCCBF

Sakura Matsuri, Inc.

Sakura Matsuri, Inc. is a 501(c)(3) non-profit charitable organization that produces the annual NCCBF, also known as the San Francisco Cherry Blossom Festival (, to educate and promote the rich cultural heritage of Japan that is preserved by Northern California Japanese American communities by demonstrating and exhibiting Japanese customs and traditions. The Festival also serves to cultivate the alliance between Japan and the United States.

2020-2021 Sakura Matsuri Board of Directors

  • Allen M. Okamoto, Board President, T. Okamoto and Co.
  • Benh Nakajo, Board Vice President, Retired – Japan Airlines North America
  • Seiko Fujimoto, Board Member, Retired – Japantown Merchant
  • Kiyomi Takeda, Board Secretary, Occupational Therapist
  • Richard Hashimoto, Board Member, President of Japantown Merchants Association
  • Steve Hirabayashi, Board Member, Retired – SFUSD Principal

Community Supporters of the Festival

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