The Northern California Cherry Blossom Festival® (NCCBF) is one of California’s most prominent celebrations of Asian traditions.  Each year, over 220,000 people attend this dazzling display showcasing the vibrant colors and grace of the Japanese culture, and the rich heritage and diversity of the Japanese American community.  Please join us as an attendee, volunteer, and/or sponsor of this popular Japanese American community event.

All are welcome to join in the festivities as we celebrate the blooming of the cherry blossoms and Japanese and Japanese American culture.  The Festival features Japanese cultural performances, traditional arts, live music, the annual Queen Program, and more.  This event is free and open to the public, made possible by the generous donations and support from our corporate and community sponsors and Festival supporters.

The NCCBF is one of the largest cherry blossom festivals outside of Japan, second to the festival in Washington, D.C., and held at one of three remaining officially designated Japantowns in the United States.  This mid-April Festival takes place over two weekends, symbolizing the arrival of spring and cherry blossoms in the famously fog-shrouded San Francisco.

by Mark Shigenaga

2024 Executive Committee

Matt Nagatomi, Festival Co-Chair
Yuki Nishimura, Festival Co-Chair
Tomohisa Mori, Fundraising and Sponsorship
Ryan Okada, Consulate General of Japan
Keijiro Hora, Japanese Chamber of Commerce
Carol Kawasaki Wong, Japanese Chamber of Commerce
Aya Dorwart, Japanese Chamber of Commerce
Vince Ushikubo, Logistics
Wayne Chin, Logistics, Volunteer Coordinator
Yoshi Windle, Logistics
Aki Nagatomi, Info Booth
Karen Kai, Info Booth
Akiko Bates, Public Relations/Marketing
Sydney Kasson, Public Relations/Marketing
Lea Roberts, Public Relations/Marketing
Stephanie Gee, Arts & Crafts
Kiyomi Noguchi, Children’s Cherry Blossom Village
Bradley Menda, NPO Information Booths
Julian Avenilla, Cultural Groups
Timmy Leong, Webster Street Stage
Melvin Kon, NPO Food Bazaar
Cara Mia Barnacascel, Sapporo Beer Booth
Grant Tsuji, Sapporo Beer Booth
Wayne Yoshida, Grand Parade
Nam Le, Grand Parade
Maya Hernandez, Queen Program
Yuka Walton, Queen Program
Benh Nakajo, Queen Program
Seiko Fujimoto, Japan Groups

Festival Advisers

Quillan Rusky
Kiyomi Takeda
Richard Hashimoto
Allen Okamoto
Shinichi Seino


Kevin Frates
Dave Golden
William Lee
Mark Shigenaga
David Toshiyuki
David Yu

Community Supporters

SF public works logo

Fiscal Sponsor

Sakura Matsuri, Inc. is the fiscal sponsor of the NCCBF. Sakura Matsuri, Inc. is a 501(c)(3) non-profit charitable organization committed to the preservation, promotion, and education of the traditions and culture of Japan and the Japanese American communities.

The federal tax identification number is 93-1141006.

2023-2024 Board of Directors

Allen M. Okamoto (Chair) – Owner-Broker, T. Okamoto and Co.
Kiyomi Takeda (President) – Occupational Therapist, California Pacific Medical Center
Benh Nakajo (Vice President) – Account Executive Sales, Japan Airlines North Western Region
Ryan Okada (Secretary)
Seiko Fujimoto – Retired, Japantown Merchant
Shohei Takatani – Occupational Therapy Clinical Specialist, Stanford Medicine