Northern California Cherry Blossom Festival

The Northern California Cherry Blossom Festival® (NCCBF) is one of California’s most prominent celebrations of Asian traditions.  Each year, over 220,000 people attend this dazzling display showcasing the vibrant colors and grace of the Japanese culture, and the rich heritage and diversity of the Japanese American community.  Please join us as an attendee, volunteer, and/or sponsor of this popular Japanese American community event.

All are welcome to join in the festivities as we celebrate the blooming of the cherry blossoms and Japanese and Japanese American culture.  The Festival features Japanese cultural performances, traditional arts, live music, the annual Queen Program, and more.  This event is free and open to the public, made possible by the generous donations and support from our corporate and community sponsors and Festival supporters.

The NCCBF is one of the largest cherry blossom festivals outside of Japan, second to the festival in Washington, D.C., and held at one of three remaining officially designated Japantowns in the United States.  This mid-April Festival takes place over two weekends, symbolizing the arrival of spring and cherry blossoms in the famously fog-shrouded San Francisco.

2022 Executive Committee

Quillan Rusky, Festival Co-Chair
Matt Nagatomi, Festival Co-Chair
Kiyomi Takeda, Festival Advisor / Raffle
Yuki Nishimura, Executive Committee Admin Assistant
Yutaka Saito, Festival Accountant
Tomohisa Mori, Fundraising and Sponsorship
Yumiko Ishii, Consulate General of Japan
Ryan Okada, Consulate General of Japan
Carol Kawasaki Wong, Japanese Chamber of Commerce
Wayne Chin, Logistics
Vince Ushikubo, Logistics
Aki Nagatomi, Info Booth
Karen Kai, Info Booth
Greg Viloria, Virtual Festival Coordinator
Stephanie Gee, Arts & Crafts
Dave Dunham, Cultural Events Chair
Elena Nielsen, Cultural Events Chair
Wayne Leong, Webster Street Stage
Bradley Menda, Non-Profit Information Booths / NPO Food Bazaar Chairs
Cara Mia Barnacascel, Sapporo Beer Booth
Grant Tsuji, Sapporo Beer Booth
Diana Rangel, Grand Parade
Kentaro Takeda, Taru Mikoshi
Seiko Fujimoto, Japan Groups
Maya Hernandez, Queen Program
Benh Nakajo , Queen Program

Sakura Matsuri, Inc.

Sakura Matsuri, Inc. is a 501(c)(3) non-profit charitable organization that produces the annual NCCBF, also known as the San Francisco Cherry Blossom Festival (, to educate and promote the rich cultural heritage of Japan that is preserved by Northern California Japanese American communities by demonstrating and exhibiting Japanese customs and traditions. The Festival also serves to cultivate the alliance between Japan and the United States.

2020-2021 Sakura Matsuri Board of Directors

  • Allen M. Okamoto, Board President, T. Okamoto and Co.
  • Benh Nakajo, Board Vice President, Retired – Japan Airlines North America
  • Seiko Fujimoto, Board Member, Retired – Japantown Merchant
  • Kiyomi Takeda, Board Secretary, Occupational Therapist – California Pacific Medical Center
  • Richard Hashimoto, Board Member, President of Japantown Merchants Association
  • Naomi Takahashi, Board Member, Safety Engineer – Stanford University, Environmental Health & Safety
  • Ryan Okada, Board Member

Community Supporters of the Festival

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