About the Festival
Each year, over 220,000 people attend...
The Northern California Cherry Blossom Festival® (NCCBF) is one of California’s most prominent celebrations of Japanese and Japanese American traditions. This dazzling display showcases the vibrant colors and grace of the Japanese culture, and the rich heritage and diversity of the Japanese American community. All are welcome to join in the festivities as we celebrate the blooming of the cherry blossoms and Japanese and Japanese American culture. The Festival features Japanese cultural performances, traditional arts, live music, the annual Queen Program, and more. This event is free and open to the public, made possible by the generous donations and support from our corporate and community sponsors and Festival supporters.
The NCCBF is one of the largest cherry blossom festivals outside of Japan, second to the festival in Washington, D.C., and held at one of three remaining officially designated Japantowns in the United States. This Festival takes place over two weekends in mid-April, symbolizing the arrival of spring and cherry blossoms in the famously fog-shrouded San Francisco. Please join us as an attendee, volunteer, and/or sponsor of this popular Japanese American community event.
2025 Executive Committee
Matt Nagatomi, Festival Co-Chair
Yuki Nishimura, Festival Co-Chair
Tomohisa Mori, Fundraising and Sponsorship
Ryan Okada, Consulate General of Japan
Keijiro Hora, Japanese Chamber of Commerce
Carol Kawasaki Wong, Japanese Chamber of Commerce
Aya Dorwart, Japanese Chamber of Commerce
Vince Ushikubo, Logistics
Wayne Chin, Logistics, Volunteer Coordinator
Yoshi Windle, Logistics
Aki Nagatomi, Info Booth
Karen Kai, Info Booth
Akiko Bates, Public Relations/Marketing
Sydney Kasson, Public Relations/Marketing
Lea Roberts, Public Relations/Marketing
Stephanie Gee, Arts & Crafts
Kiyomi Noguchi, Children’s Cherry Blossom Village
Julian Avenilla, Cultural Groups
Arrol Alcantara, Cultural Groups
Seiko Fujimoto, Japan Groups
Melvin Kon, NPO Food Bazaar
Cara Mia Barnacascel, Sapporo Beer Booth
Grant Tsuji, Sapporo Beer Booth
Nam Le, Grand Parade
Yuka Walton, Queen Program
Benh Nakajo, Queen Program
Timmy Leong, Webster Street Stage
Kiyomi Takeda, Sponsorships and Raffle
Melissa Nihei, Senior Appreciation Brunch
Teresa Ono, Senior Appreciation Brunch
Karen Fong, Senior Appreciation Brunch
Festival Advisers
Kiyomi Takeda
Richard Hashimoto
Allen Okamoto
Shinichi Seino
Photographers
Kevin Frates
Dave Golden
William Lee
Mark Shigenaga
David Toshiyuki
David Yu
Community Supporters
Fiscal Sponsor
Sakura Matsuri, Inc. is the fiscal sponsor of the NCCBF. Sakura Matsuri, Inc. is a 501(c)(3) non-profit charitable organization committed to the preservation, promotion, and education of the traditions and culture of Japan and the Japanese American communities.
The federal tax identification number is 93-1141006.
2024-2025 Board of Directors
Allen M. Okamoto (Chair) – Owner-Broker, T. Okamoto and Co.
Kiyomi Takeda (President) – Occupational Therapist, California Pacific Medical Center
Benh Nakajo (Vice President) – Account Executive Sales, Japan Airlines North Western Region
Ryan Okada (Secretary)
Seiko Fujimoto – Retired, Japantown Merchant
Shohei Takatani – Occupational Therapy Clinical Specialist, Stanford Medicine