About the Festival

The Northern California Cherry Blossom Festival (NCCBF) is one of California’s most prominent celebrations of Asian traditions. Each year, over 220,000 people attend this dazzling display showcasing the color and grace of the Japanese culture and the diversity of the Japanese American Community. Please join us and become a sponsor of this popular Japanese American community event.

All are welcome to join in the festivities as we celebrate Japanese and Japanese American culture in San Francisco’s Japantown! The event is free and open to the public. Vendors will be charging for their food goods and some retail products, and some specialized events will require a fee. The Festival will be held on Post Street between Laguna and Fillmore Streets. There will be food booths, cultural performances, martial arts, live bands, the annual Queen Program, and more. The Grand Parade will be held on the second Sunday of the Festival, beginning at City Hall and concluding in Japantown.

The NCCBF is said to be the second largest festival outside of Washington, D.C. to celebrate the blooming of cherry blossoms; and held at one of three remaining Japantowns in the United States. This two-weekend-long Festival, has come to symbolize spring’s late arrival in the famously fog-shrouded San Francisco.

2018-2019 Executive Committee

  • Jacquelyn Chew
  • Seiko Fujimoto
  • Richard Hashimoto
  • Steve Hirabayashi
  • Tomohisa Mori
  • Matt Nagatomi
  • Benh Nakajo
  • Hiroyuki Nomura
  • Ryan Okada
  • Allen Okamoto
  • Quillan Rusky
  • Misako Sack
  • Shinichi Seino
  • Kiyomi Takeda, 2019 General Co-Chair
  • Greg Viloria, 2019 General Co-Chair

Sakura Matsuri, Inc.

Sakura Matsuri, Inc. is a 501(c)(3) non-profit charitable organization that sponsors the annual NCCBF also known as the San Francisco Cherry Blossom Festival (sfcherryblossom.org), to educate and promote the rich cultural heritage of Japan that is preserved by Northern California Japanese American communities by demonstrating and exhibiting Japanese customs and traditions. The Festival also serves to cultivate the alliance between Japan and the United States.

2018-2019 Sakura Matsuri Board of Directors

  • Seiko Fujimoto, Board Member, Retired – Japantown Merchant
  • Richard Hashimoto, Board Member, President of Japantown Merchants Association
  • Steve Hirabayashi, Board Member, Retired – SFUSD Principal
  • Benh Nakajo, Board Vice President, Retired – Japan Airlines North America
  • Allen M. Okamoto, Board President, T. Okamoto and Co.
  • Shinichi Seino, Board CFO, Retired – Kinokuniya Bookstores of America
  • Kiyomi Takeda, Board Secretary, Occupational Therapist

Community Supporters of the Northern California Cherry Blossom Festival

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